Robert Jobson | Royal Editor
From the iconic wedding of Princess Diana and Prince Charles to the Platinum Jubilee celebrating Queen Elizabeth II’s 70th anniversary, which painted the streets of the UK with grandeur, Robert Jobson, a royal correspondent, has witnessed and documented the proud history of the British Royal Family.
1. Over the years, you’ve compiled royal books about the royal family. What criteria do you follow when selecting brands to be featured in these books?
There are no absolute restrictions on the types of brands that are included. For instance, the brand could be a unique cosmetic company or an architect who designs beautiful villas by the beach. I have even met with companies developing the world’s first flying car. One of the key criteria for being featured in a royal-approved book is that the brand must strive for the highest quality. Regardless of the category, the brand must exhibit an unwavering commitment to excellence, paying attention to even the smallest details. Additionally, they must offer unparalleled service and possess a strong, unyielding belief in their principles. Interestingly, brands featured in these royal books often cater to ultra-high-net-worth individuals, including the royal family, many of whom possess assets valued at over $3 million. This clearly sets them apart from brands focused solely on trends or price competitiveness. While there are no explicit limitations for inclusion, only brands that offer refined, top-tier value are ultimately introduced.
2. Could you briefly introduce the main theme of this royal book in which Crown Goose is featured?
The main theme of this royal book is the Platinum Jubilee, celebrating Queen Elizabeth II’s 70th anniversary of reign. The previous Golden and Diamond Jubilees, held for the 50th and 60th anniversaries respectively, were grand events, featuring legendary concerts by Paul McCartney, Stevie Wonder, and others, as well as spectacular award parades that captured the public’s heart. However, the 70th anniversary surpassed all previous celebrations in scale and significance, marked by a historic moment where royal warrant brands from around the world united with the royal family and the nation. As this was the first time the UK experienced such a monumental event, the book focuses on the story of Queen Elizabeth II’s reign, the history of the royal family, and the narratives of royal warrant brands that have been a part of British heritage. The aim was to capture the essence of what makes Britain uniquely British, preserving its legacy.
3. In addition to the Platinum Jubilee, I heard you also worked on a book about Prince Harry’s wedding. Could you tell us about some of the other projects you’ve worked on?
I’ve had the privilege of working with world-renowned luxury brands like Hermès, Louis Vuitton, Chanel, and Gucci, all of which are at the pinnacle of bespoke services. I also worked on a book called The Rolls-Royce Club, targeting the ultra-wealthy owners of Rolls-Royce cars. This book introduced high-end brands that meet the rigorous standards set by Rolls-Royce, and it catered specifically to the top 0.01% of their clientele. In addition to showcasing Rolls-Royce’s lineup, it presented various luxury brands that appeal to the tastes and interests of Rolls-Royce owners. The stringent selection criteria ensured that only those brands aligning with Rolls-Royce’s legacy were included, marking the book as a resource for the most discerning of luxury connoisseurs.
4. How did you feel when you encountered Crown Goose, the royal warrant brand, for the first time?
I consider it the epitome of beauty—a magnificent collection of luxury bedding that demonstrates everything a luxury brand can do. Crown Goose is a prime example of bespoke craftsmanship, with world-class artisans involved in creating products enjoyed by the wealthiest people worldwide. The brand offers exquisite luxury, from artworks encompassing various fields such as art and architecture to premium cover collections woven from rare threads, such as Eiderdown and top-quality goose down. I truly believe Crown Goose is driven by an unwavering commitment to excellence. Personally, I use Crown Goose bedding, and I can confidently say it is the perfect partner to end my day.
For more information please visit http://www.crowngooseusa.com
The Past, Present and the Future of Luxury
CROWN GOOSE
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