OAKWOOD PREMIER
With over 950 hotels worldwide across Europe, the Americas, and Central Asia, ASCOTT, a global hospitality chain, offers the upscale, business-oriented 5-star hotel brand Oakwood Premier.
A meeting of the heritage of private luxury residences, timeless classicism, and modernity, Oakwood Premier is a global retreat where you can experience not just a stay but multi-faceted inspiration for your senses.
Interviewee
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Global Marketing Manager of Oakwood Premier
Please introduce Oakwood Premier Hotel briefly.
Hello. Oakwood Premier is a 5-star business hotel brand of ASCOTT, which owns more than 950 hotels globally. Positioned in the world’s major economic hubs, our hotels rise to towering heights, providing a sophisticated urban atmosphere and offering the perfect relaxation to our guests. Locations include Melbourne, Australia, often referred to as the “Europe of the Southern Hemisphere,” Guangzhou, China, Tokyo, and Seoul’s affluent Gangnam district, as well as the bio-hub of Incheon’s Songdo International City. In particular, we serve a significant number of long-term stays by global corporate CEOs and executives, so we offer diverse room types ranging from 2- to 4-bedroom units to penthouses, all with cooking facilities in every room, ensuring the highest level of comfort and satisfaction.
Our top-tier accommodation, the Penthouse, offers a variety of luxurious views, including ocean and city vistas. With premium modern and classic style appliances, top-notch furniture, and European-style design objects placed throughout, it exudes an exotic charm that attracts VIPs of the highest caliber, such as heads of state and top-tier clients.
What are the most popular facilities at Oakwood Premier?
Each Oakwood Premier location offers its own unique charm, but the Panoramic 65 on the 65th floor of Oakwood Premier Incheon comes to mind. It features a luxurious bar and modern-classic dining area, and it’s a favorite not only for hotel guests but also for independent visitors. The interior design, featuring the signature cerulean blue color and a golden ceiling, creates a striking contrast, transforming the space into a unique sculptural form. The carefully chosen unique furniture and decor items elevate the ambiance, making it our hotel’s distinctive ‘Kerensia’. The high ceilings and dynamic view offer an unforgettable experience for our guests. The Panoramic 65 bar, with its serene views of the western sea, is where we invite our guests to experience the distinctive Oakwood Premier touch, adding a rich dimension to their daily lives.
I’d also like to mention the STRATO BAR & LOUNGE at Oakwood Premier Melbourne, inspired by New York. Located on the 40th floor, it features a 7-meter floor-to-ceiling height, offering an elegant and open space. The 360-degree panoramic view of Melbourne enhances the romantic ambiance, making it a memorable first impression.
Oakwood Premier is often referred to as an urban landmark. Can you explain why?
Yes, Oakwood Premier hotels are strategically located in the heart of dynamic cities, making them landmarks in their respective locales. For example, Oakwood Premier Guangzhou is located near a major subway station and Guangzhou’s main city center, coexisting with historical sites such as Martyrs’ Memorial Garden and the Nanyue Kingdom Palace Ruins. The hotel’s proximity to ecological parks and safari parks adds to its green image, making it a rare urban retreat. Similarly, Oakwood Premier Coex and Oakwood Premier Incheon are located in key cities in Korea, each with its own charm. Being an international business upscale hotel, Oakwood Premier reinforces its position as a hub for commerce and tourism in urban centers with heavy foot traffic.
While operating a luxury hotel, what specific areas do you focus on?
I believe the rooms are particularly important. Our rooms, designed with large panoramic windows, allow guests to intuitively experience the changes in time and season. To ensure a comfortable stay, we design our rooms based on the specific needs and preferences of our guests. For family stays, we recommend rooms near the children’s play area, and for business travelers on long-term stays, we offer rooms with spacious living rooms and kitchens that feel like home. Our Penthouse on the 27th floor of Oakwood Premier Seoul is designed with classic European-style interiors and offers the best view, creating a luxurious space specifically for our VVIP clients. The 120-pyeong private accommodation includes a private garden and a bedroom with a clear view of the Han River, ensuring the ultimate relaxation.
Moreover, all our rooms are furnished with Crown Goose bedding, a royal warrant brand known for its superior quality, to ensure the best sleep experience. We believe that luxury hotels offer not just a place for sleep but a unique experience that stays with our guests. The most important thing in a 5-star hotel is curating each guest’s personal narrative, transforming the hotel’s space into a lifestyle that suits the individual.
Thank you for choosing Crown Goose for your hotel bedding.
We chose Crown Goose because we wanted to offer the highest quality sleep experience to our guests while maintaining the luxurious service Oakwood Premier is known for. As a royal warrant brand with a deep heritage, Crown Goose perfectly aligns with our hotel’s ethos. Oakwood Premier Incheon, with its proximity to the airport, attracts numerous global celebrities and dignitaries, so we pay special attention to providing the best possible sleep experience for our VVIP clients. The iconic collections of Crown Goose, from luxury bedding to contemporary-designed bathrobes, silk pajamas, and blankets, offer a harmonious blend of aesthetics and functionality, making it the perfect match for the elegance of Oakwood Premier hotels.
Lastly, do you have a message for the customers visiting Oakwood Premier?
We are committed to offering our guests a pleasant and romantic stay, ensuring that their valuable time with us is well-spent. We hope they can end their day while basking in the glorious sunlight of the magnificent landscapes around the world. Oakwood Premier is dedicated to supporting your tomorrow.
For more information please visit http://www.crowngooseusa.com
The Past, Present and the Future of Luxury
CROWN GOOSE
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