Global luxury goose bedding brand Crown Goose participated in the pre-party of “Coachella Valley Music and Arts Festival”, the largest music festival in the U.S., as an official sponsor on the 11th and 12th of this month (local time). Coachella Valley Music and Arts Festival is one of the largest music festivals in the world, leading global cultural trends spanning music, art, and fashion. It is known to attract over 220,000 visitors every year who come to enjoy music of various genres and diverse works of art, such as plastic arts. This year’s Coachella Festival 2019 was at the center of attention, with top artists like Ariana Grande, Childish Gambino, Tame Impala, Khalid, Billie Eilish, and Blackpink participating.
Global luxury goose bedding brand Crown Goose participated in the Coachella Festival as an official sponsor as part of the Global Art Foundation activities. This was the second Global Art Foundation activity by Crown Goose, which has previously sponsored the pre-Oscars party at the 2019 Academy Awards. In particular, many global celebrities visited Crown Goose’s Coachella Festival pre-party booth to display their friendship with luxury goose bedding brand Crown Goose, including Lance Bass of Nsync who later performed with Ariana Grande, Brighton Sharbino who starred in “The Walking Dead”, famous hip hop duo Social House, Mike Hatton who starred in Oscar-winning , and popular Hollywood stylist Matt Sarafa. Crown Goose Global is projected to continue collaborations with various artists who attended the Coachella pre-party through “CROWN BESPOKE”, a custom goose bedding service for the highest echelon of global standards. “CROWN BESPOKE” is a service providing goose bedding and bedclothes uniquely tailored to the taste and needs of the client. The Shin-soo Choo edition, created with the “CROWN BESPOKE” service in collaboration with Major League Baseball player Shin-soo Choo, was named as “the most expensive bedding in the world” with a price tag of 300,000 USD.
Meanwhile, Crown Goose is displaying new dimensions of art and distinguished luxury by conducting various Art Foundation activities every year. Recently, it has unveiled a work of surrealist installation art using bedding, and attracted attention from the media at Seoul Fashion Week for its collaboration with famous fashion designers. Also, Crown Goose is continuing its global activities, participating in “Las Vegas Market”, the largest international home-furnishing exposition in the world hosted in Las Vegas, and “Chicago International Home + Housewares Show (IHHS)”, one of the top 3 consumer goods expositions. Luxury goose bedding brand Crown Goose is creating new possibilities by sharing with clients the artistic and future-oriented culture, entwined between clients and brands, beyond simple consumption experiences. More details can be seen at the Crown Goose online boutique and Crown Goose offline boutiques.