2023 Annual Brand Party by CROWN GOOSE

To commemorate the 70th anniversary of the ROK-U.S. Alliance, Crown Goose collaborated with the U.S. Embassy to host the 2023 brand party PORTAMENTO: Boundless Shifting.

To celebrate this monumental event, we’re offering limited-edition gifts to customers who purchase our Majesty, Royal Wedding, and Wedding collections online while supplies last.

Held at the 6-star hotel Signiel Seoul, one of the top 5 skyscrapers in the world, the 2023 brand party PORTAMENTO: Boundless Shifting, hosted by the global luxury bedding brand Crown Goose, became a venue of both tribute and inspiration for those who have promoted the progressive influence between the two countries in celebration of the 70th anniversary of the ROK-U.S. Alliance.

Featuring the likes of actor Jang Dong-gun, Major League Baseball player Choo Shin-soo, and professional golfer Kim Do-hoon, leading figures from various fields joined hands with iconic luxury brands such as Rolls-Royce, Cadillac, and Denby at Crown Goose’s historic brand party. 

Attended by leaders from all walks of life, Crown Goose used the event as an opportunity to inject a sense of uniqueness into everyday life.

Organized by these monumental figures, the 2023 brand party celebrated the 70th anniversary of the ROK-U.S. Alliance, with a focus on peace and prosperity as its core themes.

Following the visit of Anaheim Mayor Steve Jones and the Anaheim delegation celebrating the alliance at the California tourism hub city Garden Grove, sports stars including entertainer Lee Yong-dae joined hands to paint a picture of the development that’s waiting on the horizon.

The Signiel Grand Ballroom is the world’s tallest banquet hall. Here, the Crown Goose Art Foundation team unveiled the art bedding Tulle of Sillage. Set against the backdrop of comprehensive inspirations from both countries, this art bedding danced with the colors of limitless possibilities, highlighting the fundamental values that lie within the discourse of leaders from both nations.

The US’s largest tourism companies, such as Disneyland, Hilton Garden Inn Anaheim, and Great Wolf Lodge, attended the event alongside representatives from Korean companies participating as sponsors. After Mayor Steve Jones’s congratulatory speech, the evening concluded with a wine and makgeolli toast, reflecting on the path that the ROK-U.S. Alliance has taken to get to where it is today as the participants pledged continuous synergy going forward.

Now is your chance to embark on a journey with Crown Goose, a brand projecting a cultural narrative that navigates the past, present, and future through bedding. 
It’s time to jump through a new gateway and enter the colossal world of art.

The Global House of Luxury Bedding


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