CROWN GOOSE and approximately 210,000 Interior designers, marketers, trend researchers, and cultural figures converged upon the 2018 Living Design Fair held in Seoul, South Korea.
CROWN GOOSE, Dyson, Fritz Hansen, and a wide variety of international living brands gathered to take part in this gathering.
During this exhibition, CROWN GOOSE displayed a unique art piece that presented luxury bedding in a novel and creative perspective. The art project called Vertical Hotel gathered curious crowds and the interests of exhibitors and attendees alike.
Through the vertically raised bed frame (VERTICAL HOTEL), CROWN GOOSE challenged the stereotypical idea of a bed and offered a new hotel paradigm.
“People are vertical but the bed is horizontal.
A person converts from vertical to horizontal once unified with the bed. We offer a different kind of view through the rotated surface, as one is able to lie in bed while standing.
Entering the world of the Vertical Hotel, one sees the bed from above, and perhaps also the world from a new perspective.”
“The worth of a hotel is not measured by stars. It is determined by the rest provided and quality of sleep.
In addition the Vertical Hotel, various objet d’art were displayed to create a unique hotel space.
CROWN GOOSE X MY WEDDING
During the fair, CROWN GOOSE was also selected to display bedding from a special booth to commemorate the 25th anniversary of the prestigious wedding magazine, My Wedding.
CROWN GOOSE and My Wedding’s collaboration was initiated in hope that all lovers fulfill their dream of a fairy tale wedding.
Brand zones were also prepared by the British Embassy and Finnish trade representatives.
Universally adored brands such as Disney and Marvel were also present.
Diverse concepts of living style were exhibited during Seoul Living Design Fair 2018
CROWN GOOSE is a global Goose Down bedding brand that pioneers in artistic interpretations that offer new art through high end lifestyle goods.
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