2018 CROWN GOOSE BRAND PARTY

ANNUAL CROWN GOOSE
VIP BRAND PARTY
SEOUL DRAGON CITY HOTEL
GRAND MERCURE, PENTHOUSE
2018.11.10 SAT

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Crown Goose launches luxury VIP brand parties annually.
The 2018 brand party presented the coexistence of timeless luxury and paradoxical spaces through the theme of ‘Heterotopia of Manor’.

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LOCATION
SEOUL DRAGON CITY HOTEL
GRAND MERCURE,
PENTHOUSE

Seoul Dragon City boasts 1,700 rooms and operates its own branded luxury accommodations – Grand Mercure, Novotel Suites, Ibis, and Ibis Styles.

The brand party was held at the Grand Mercure penthouse. The Grand Mercure penthouse has an elegant skyline view and is beloved by celebrities and VIP clients.

The location was arranged to provide VIP clients with a differentiated and exclusive hotel experience.

Titled ‘Heterotopia of Manor’, the 2018 brand party provided a unique opportunity to gather inspiration from daily serendipities through departure from existing notions.

CROWN GOOSE
ART FOUNDATION

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Crown Goose explores every artistic aspect of the world.
At the 2018 brand party, beauty was found in four artworks.

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Existential Dissonance

The work of Ellen Justus is a coexistence of opposing elements. Her work focuses on the unmoving state, melancholia, disagreed by the dynamism of rhythmical lines. In effect drawing a tree of life that is contrary to melancholia. A heterotopia is formed where incompatible spaces converge, and is manifested in this work through an irony created by the coexistence of opposing elements.

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Conceptual Deviation

Although Song’s work appears to be a two-dimensional drawing at a glance, it is a three-dimensional wire art. It blurs the border between the actual (three-dimensional) and virtual (two-dimensional), and effaces dimensional boundaries. The work does not exist in this world but simultaneously exists through a heterotopian element. It is worth noting that the hotel and manor do not coexist, but appear in a shared space through visible forms that are neither 2D nor 3D. The work not only obscures the dimensional boundary visually, but further creates new perspectives by creating opportunities for intervention–providing alternative cognition and unique experiences to individuals.

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Informal Unfolding
A manor is medieval–of an age ruled by a classic beauty, strict form, and discipline. Objet d’art from Lee Soo-jin’s performance represent the modern aristocratic personality of the manor. Although the characteristics of contemporary dance and art objects inherently contradict each other, they coincide with this exhibition space. Discontinued but repeated gestures of Lee express dichotomies of tension and relaxation, contraction and expansion, to reveal a heterotopia where incompatible elements coexist.

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Overlap of Meaning
Crown Goose Art Foundation

Luxurious feathers, jewels, furs, and gold threads compose this unique bespoke bedding, breaking away from convention and expressing the paradoxical manor as Haute Couture. The coexistence of these heterogeneous materials redefine the bedroom and gifts new perspectives to each individual.

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COLLABORATION
Multiple luxury brands complemented the Crown Goose brand party, providing guests  unique pleasures and discoveries.

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Hyundai Yachts
Hyundai Yacht is a pioneering yacht company, that brings luxury motor yachts such as the ASAN45 into new regions and crafts superyachts that exceed 100ft. Hyundai Yacht’s 40 year history and numerous brand stories represent a history of excellence.

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RIEDEL
With its 260 year history, Riedel has set the standard for the modern wine glass.
Riedel’s unique technology and craftsmanship creates glasses of the highest caliber that perfectly express the inherent elegance of luxury wines.

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DISPLAY & CATERING
The brand identity of Crown Goose was displayed in various displays and food decorations. Premium catering was provided by the Grand Mercure.

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PRESENT
Gifts for VIP clients

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LUCKY DRAW

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The 2018 Crown Goose Brand Party featured a lucky draw event for our VIP clients.

Gifts from Crown Goose, Hyundai Yacht, Riedel, and Jimmy Choo were provided.

Crown Goose, the luxury goose down bedding brand, will continue its exploration of luxury and empower the individual to discover the unique.

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